JAM Fitness Coaching – WordPress Website Build

Michael

Michael Ursta

Ursta Web Solutions partnered with JAM Fitness Coaching, a leading personal training and wellness company located in Pittsburgh’s South Hills, to modernize and elevate their digital presence. JAM Fitness needed a website that clearly communicated their unique, hands-on approach to helping clients reclaim their active lives through structured coaching, personalized nutrition, and sustainable fitness practices.
I redesigned and rebuilt their site on WordPress, creating a clean, engaging, and easy-to-navigate experience that showcases their philosophy, programs, client success stories, and wellness offerings. The updated design improves clarity, reflects the professionalism of their brand, and guides prospective clients toward booking a consultation with confidence.
To support JAM’s marketing efforts and streamline lead management, I implemented Zapier integrations that connect the website’s forms directly to their preferred email marketing platforms—ensuring new leads are organized, tagged, and automatically entered into their communication and nurture sequences.
Project highlights include:
Full WordPress website redesign, focused on clarity, user flow, and visual appeal
Mobile-optimized layouts for seamless browsing on phones and tablets
Program and services pages with clear calls to action for scheduling wellness consultations
Zapier automation workflows that connect web forms to email marketing tools for efficient lead management
Content restructuring to emphasize client outcomes, process, and unique coaching methodology
On-page SEO improvements to support local visibility in Pittsburgh
The result is a modern, professional website that effectively communicates JAM Fitness Coaching’s mission and provides a smooth, conversion-friendly experience for prospective clients. It was a pleasure collaborating with their team and helping bring their updated vision to life online.
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Posted Nov 25, 2025

Redesigned JAM Fitness Coaching's website for improved clarity and lead management.