Kajabi Website, Course Build, Brand Strategy & Copywriting

Ursta Web Solutions partnered with Luis Ali, creator of The Five Levels of Conscience, to build a complete digital foundation for his transformational personal-development framework. This comprehensive project combined design, strategy, course architecture, and marketing systems to bring a deep and meaningful concept to life in a clear, accessible, and powerful way.

The visual design was created in Lovable and fully implemented as a custom Kajabi website, blending modern aesthetics with grounded, introspective themes that reflect the essence of emotional mastery and conscious self-leadership. The site serves as the central hub for the 5 Levels of Conscience book, coaching program, and educational platform—helping visitors understand the philosophy, engage with the content, and easily take the next step.

On the program side, Mike built the complete 5 Levels of Conscience Course and Coaching Portal inside Kajabi, including lesson structure, video hosting, module navigation, downloads, and coaching workflows. The experience was designed to support Luis’s mission: moving individuals beyond simple awareness and into intentional transformation through practical tools and guided inner work.

In addition to the technical build, Katy collaborated directly with Luis as a brand strategist, helping him articulate and refine the core narrative behind his framework. Through deep discovery and message shaping, she clarified the story, created the brand voice, and developed the emotional positioning that defines the 5 Levels identity. She also crafted the website copy and email marketing campaigns, translating a complex psychological model into engaging, accessible language that resonates with readers seeking clarity, healing, and personal growth.

Project deliverables included:

Lovable UX/UI design, implemented as a custom Kajabi website

Full Kajabi course and coaching program build, including structured modules and guided content flow

Brand discovery and strategy, defining narrative, positioning, and core messaging

Conversion-focused website copywriting aligned with the emotional and philosophical depth of the framework

Email marketing sequences and campaign copy, supporting launches, lead nurturing, and ongoing engagement

Mobile-optimized design ensuring seamless access across devices

Clear calls to action guiding users to the book, program, and coaching experiences

The final platform creates a cohesive, compelling ecosystem—one that honors the depth of Luis’s work while making it approachable, actionable, and transformative for individuals seeking emotional mastery, conscious living, and lasting personal change.

🔗 5levelsbook.com