Creative Strategist | Paid Social + AI Content Systems
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Creative Strategist | Paid Social + AI Content Systems
As a creative strategist - using ai in my workflow greatly cuts down on the back and forth.
By integrating what I call an AI "rough-cut" or "pre-visualization" of the concept I am briefing for - I am able to provide a LOT more clarity to either the creator or AI engineer I am handing off to in the next step.
To be able to do this - I need to understand how to generate accurate UGC quality videos myself - so that the AI roughcut is close enough to what i want the intended final deliverable to be.
The role of creative strategist is increasingly becoming AI generalist 👩🏼💻 🤖
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long time no intro!
I'm Julianna - the brain behind @creativesbyjulianna - and a performance creative strategist / director with 4 years of experience leading socials and strategy on accounts ranging from IRL community social clubs to gossipy AI chat apps.
I love diving deep into product, marketing, and consumer research and figuring out how to translate messaging into creative that actually lands — no matter how weird or niche the challenge.
My background is in data analytics, which means I don't just come with vibes. Every concept I pitch is built on a psychological human lever and backed by performance data worth testing. The idea has to feel true plus prove itself on paper. 📈
My workflow is something I genuinely pride myself on. I use tools and automations to reduce friction at every step — because what I'm trying to achieve with creative direction should actually get executed, with minimal back-and-forth. Efficiency is baked into the brief.
I'm a fast integrator. I'll jump into your team, learn your process, and make it better where there are gaps. I take initiative, I test things on my own, and I genuinely think learning is cool and gatekeeping is dumb.
If your creative isn't converting — it's probably a brief problem. Good news is that's fixable!
If you are building something cool that you are passionate about - let's chat.
Static Image Ad Briefing for Client Willow [ https://willowvoice.com/ ] : AI powered voice dictation
via valid.co (https://valid.co) - as a contracted freelance: creative strategist
Social Media Manager for US Brands | Content & Growth
Social Media Manager for US Brands | Content & Growth
The numbers don't lie. 📊 If you aren't tracking your Click-Through Rate (CTR) and Engagement by Reach, you're posting in the dark.
My clients get a custom Notion Data Hub that pulls real-time analytics from their website and social platforms. We don’t just look at 'likes'; we analyze:
Traffic Sources: Which platform is actually driving revenue?
Peak Engagement Times: When is your specific audience most active?
Conversion Velocity: How fast are followers turning into leads?
Ready for a strategy that treats your social media like the revenue channel it is? Hire me!!
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The "Systems Behind the Success" (Process Focused)
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I’m not just a Virtual Assistant; I’m your Operations Partner. 🤝
Scaling a brand is messy. Between managing the inbox, updating the CRM, and keeping the content pipeline moving, something always falls through the cracks.
I help busy executives reclaim their time by building Standard Operating Procedures (SOPs) in Notion. From automated invoicing to client onboarding, I fix the 'plumbing' of your business so you can stay in your zone of genius.
Current availability: 2 spots left for Monthly Ops Support. Let’s talk about your systems today!
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Is your content strategy a guessing game or a well-oiled machine? ⚙️ Most brands fail at social media because they lack the infrastructure to stay consistent.
Here’s a peek behind the curtain of the Social OS I build for my clients in Airtable. It’s more than just a calendar, it’s a central command center featuring:
Automated Status Triggers: Content moves from 'Draft' to 'Approved' with instant team notifications.
Hashtag Vault: Categorized libraries of high-performing tags for every niche.
Platform-Specific Previews: Seeing exactly how a post looks before it goes live.
Stop managing from a messy spreadsheet. Let’s build your engine. 🚀"
Custom Agentic AI System for Lead Qualification & Sales
Custom Agentic AI System for Lead Qualification & Sales
Growth-focused performance leader.
+447% revenue growth through paid media, CRO, and full-funnel strategy across EU, India & Middle East.
Built on data. Scaled with intent.
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The 6 Stages of the Digital Property Buyer
And where real estate companies lose them.
A property buyer rarely goes from seeing an ad → visiting a website → submitting an enquiry → buying.
The journey is far more complex.
For our latest YUKTAAI Research, we analyzed and synthesized findings across 29 industry reports, studies and research sources covering digital buying behaviour, UX, conversion psychology and real estate buyer behaviour.
The research draws on work from organizations including Baymard Institute, Microsoft, Nielsen Norman Group, CXL and the National Association of REALTORS® (NAR).
What emerged was a clear 6-stage digital property journey:
Awareness → Search → Evaluation → Inquiry → Verification → Closing
And buyers can disappear at every stage.
Outdated pricing during search.
Hidden fees or unclear payment plans during evaluation.
Long forms and gated information when they're ready to enquire.
Slow responses after they've already shown intent.
The interesting part?
The problem isn't always generating more traffic.
Sometimes the buyer is already on the website.
The real problem is helping them move confidently from one decision to the next.
We mapped the full journey and the major friction points below. Want the deeper research behind this framework? Reach out to YUKTAAI.
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Over 175 million people message businesses on WhatsApp every day.
For real estate, that's where many buying conversations begin.
Yet most developers still treat WhatsApp as a simple inbox.
We think it should be an AI-powered sales experience.
In this demo, YUKTAAI acts as an Agentic AI for a real estate developer:
• Understands buyer intent
• Qualifies the prospect naturally
• Recommends relevant properties
• Answers project and payment plan questions
• Captures the lead at the right moment
Not a chatbot.
An AI employee designed to guide buyers from their first message to a qualified sales opportunity.
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Real estate buyers already live on WhatsApp. Your sales experience should too.
This demo showcases an Agentic AI buyer journey built for real estate developers and brokerages.
The AI understands buyer intent, asks qualifying questions, recommends relevant properties, answers project questions, and helps move prospects toward a viewing all within WhatsApp.
Designed for businesses looking to deliver a modern, conversational buying experience that converts more visitors into qualified leads.