Unleashing Brilliance: The Art + Science of Advertising Mastery

Smash + Tess is a Canadian-based brand known for its comfortable and stylish loungewear. Since its inception, the brand has gained popularity for its commitment to sustainability, inclusivity, and trendy designs. With a strong online presence and a growing customer base, Smash + Tess aims to expand its reach and boost sales through strategic marketing initiatives, particularly paid advertising.

Smash + Tess, a prominent brand in Canada, was actively pursuing a profitable expansion into the lucrative US market. The emphasis lies on achieving robust Return on Ad Spend (ROAS) metrics to ensure sustained profitability, necessitating a strategic approach to advertising expenditure. The primary objective is to tap into new customer segments in the US, achieving this goal with a focus on lowering Cost Per Mille (CPM) and preserving the brand's remarkable repeat purchase behavior. Faced with the exhaustion of conventional advertising platforms, Smash + Tess is committed to identifying innovative avenues for top-of-funnel (TOF) acquisition, ushering in a new growth and market penetration phase.

Facebook

Google

Pinterest

TikTok

Bing

Executing a strategic roadmap, we launched new platforms for user acquisition and audited and optimized content for high-quality traffic at each funnel stage. Our hands-on approach involved developing systems for pristine data absorption and enhancing omnichannel advertising insights. We implemented dependable first-party tracking for accurate analytics. Continuing growth in the US, we leveraged TikTok, Pinterest, and Bing, achieving 4 million additional impressions in two months with a 30% reduction in ad spend – a remarkable 12% increase over the previous seven months. Our results highlight adept optimization and strategic platform utilization for unparalleled success.

12X Blended ROAS (50% increase)

7X Directly Attributed ROAS (200% increase)

6X more net new email subscribers (for the month over the previous year)