AKA NYC - Paid Social Coaching & Campaign Restructuring

PROJECT OVERVIEW:

AKA NYC is an ad agency with a 100+ theater and museum/institutional clients. The account team needed best practice coaching and process improvement for stronger campaign success.

MEDIA APPROACH:

Coaching the account team on best practices & methodologies led to their clients’ increased knowledge about paid social and trust in our guidance and recommendations.

RESULTS:

The level of improvement varied based on the account and their own historical nuances, but the subsequent performance of these new tactics and strategies on Meta and TikTok led to improved ROAS, site traffic quality, and retargeting pools across the agency’s verticals. For some specific examples: We implemented improved targeting methods and tailored creative for the Asian Art Museum’s audience and saw an improved average ROAS from 0.02 to 0.65 in later campaigns We improved Emerson Colonial Theater’s retargeting pool volume and quality by driving 1.5x more efficient CPLs among more a refined prospecting audience We reorganized New York Botanical Garden’s campaign structure, targeting, and budget allocations, resulting in 1.6x increased site traffic, 3x increase in purchase volume, and 1.95x increase in purchase value