ZORO US - E-Commerce Evergreen Efforts

PROJECT OVERVIEW:

Zoro.com is an eCommerce tools company, like Home Depot, but geared towards small business owners at a B2B level and independent contractors and DIYers at the B2C level.

MEDIA APPROACH:

The company had the goal of reinvigorating site traffic via Social platforms to grow site visitation. As Site Traffic goals to the website improved, our efforts slowly pivoted to driving purchases via FB/IG campaigns.

RESULTS:

A mix of standard Purchase campaigns based on category (ie. Power tools, Batteries, etc.) and Catalog campaigns worked together to drive purchases of specific product categories and to maximize purchases of top selling products across the site. At a high 6 figure budget spend on FB/IG, our Cost Per Purchase improved by 40% year over year. Purchase volume also grew by 2.67x year over year.