John Hargan
The Problem ⚠️
The client is a high-growth firm in the food space and had tried PPC campaigns before, but with limited results.
I rebuilt Google Ads campaigns for them, revising campaign structure, building conversion-focused landing pages, and generating customer-focused ad copy to drive sales.
Outcome 📈
Within 2 weeks, refreshed landing pages, ad copy, and an expanded keyword portfolio were launched. This provided an instant lift to the client's sales pipeline, and we continue to optimize their campaigns.
As part of my process, I run high-tempo ad design, copy and format experiments to figure out what resonates with the market, then double down on what works to move the needle on their sales goals.
2021