PPC Campaign Management
John Hargan
Digital Marketer
Marketing Strategist
Performance Marketing Specialist
Google Ads
Unbounce
Flipspaces
Client overview
Flipspaces is a venture-backed, tech-driven interior design and contracting firm that is disrupting the way companies design and execute interior design projects.
The company has raised over $6.7 million and provides VR technology which streamlines the interior- design experience for their customers.
“John's been consistent in terms of generating good, quality leads, which is remarkable. He's been doing a great job and really helped us in stabilizing our ads. Also, his customer service is exceptional"
-Ankit Kashyap, Assistant General Manager
The Problem
Flipspaces had been operating in the US market for three and a half years, but constantly faced challenges generating good quality leads from PPC campaigns. Conversion rates were low and cost per lead was too high to justify their return on ad spend.
Facing this issue, Flipspaces engaged me to strategize and relaunch paid search campaigns from scratch.
Outcome
At the beginning of the project, Flipspaces provided a brief on company goals and positioning.
From there I began work on Google Ads campaign strategy and landing page design. I performed in-depth research to write ad copy that resonates with their target audience, find high-intent keywords and craft a robust PPC strategy.
Over the course of the engagement with Flipspaces, I've so far been able to reduce their cost per lead by 65% on average, driving hundreds of thousands of dollars into their sales pipeline each month.
