PR | Performance Marketing | Market Research

Charney Companies, now a prominent real estate brokerage, developer, and property management firm in NYC, was facing a significant market share challenge. Despite a strong foundation in the industry, they struggled to gain the attention and recognition they deserved. Understanding the need to revamp their PR and marketing strategies, Charney Companies appointed Jay to push forward a transformative journey that led to remarkable results:

Limited Market Awareness: Charney Companies' profile was relatively low, and they were not top-of-mind for potential investors, clients, or strategic partners.

Lack of Strategic Partnerships: The company had not fully tapped into the potential of strategic partnerships that could drive growth

Media Visibility: Charney Companies were underrepresented in media coverage, missing opportunities to showcase their achievements and industry insights - more importantly: build trust among groups mentioned above to scale strategically. 

Market Research: Informed by in-depth market research through data teams, they identified key industry trends, investor preferences, and target audience segments. They redefined their target audience to match emerging market dynamics.

Public Relations: Leveraging critical market insights, Jay established connections with media outlets and journalists on earned media (backlinks) - which significantly optimized paid ops’. 

Performance Marketing: Jay launched targeted digital marketing campaigns that segmented Charney’s audience into investor profiles, developer clients, and property management partners. This advanced tailored content and paid media strategy, dually optimizing their digital presence.

Increased Portfolio: The firm's portfolio significantly expanded, including successful property developments and acquisitions + established key strategic partnerships, enhancing their capabilities and access to new opportunities: partnerships include - Tavros, Revel, and more. 

Media Coverage:  Their presence in the media soared. They became a frequent source for industry insights and featured in prestigious publications.