After 11 years managing Google Ads, I saw firsthand how platform complexity fuels client frustration—chiefly wasted spend, obscured performance, and scaling roadblocks. I founded Parallel AI driven by a core mission: to use artificial intelligence to transform the future of management for Google Ads users. We envision a 'Conversational OS' for Google Ads, building technology that augments human capabilities, delivering speed, clarity, and intelligent automation not just for efficiency, but to create more time for what matters most.