Integrated PR + Marketing + Social & Performance Marketing

This integrated PR approach not only addressed Mylan's immediate challenges but also laid the foundation for a positive and influential brand narrative. By strategically communicating Mylan's commitment to innovation and patient well-being, we successfully reshaped public perception, driving increased awareness and engagement. The measurable impact on media coverage, social media engagement, and sentiment reflects the effectiveness of our tailored solution. Mylan now stands as a trusted brand.

Mylan faced a significant challenge in positioning itself as a leading pharmaceutical brand amidst a competitive landscape, struggling to effectively communicate its commitment to patient well-being and innovation.

Pain Points: Mylan was grappling with a lack of public awareness, and brand authority regarding its groundbreaking research initiatives and the positive impact of its pharmaceutical products on patients' lives. Additionally, there was a need to mitigate negative perceptions arising from industry controversies.

Employing an integrated PR approach, Jay designed a multi-tiered campaign focused on educational content, strategic media placements, and thought leadership initiatives - while combining all channels. This included a comprehensive media outreach strategy, collaborations with key opinion leaders, and targeted community engagement efforts.

Through extensive media coverage in reputable Tier 1  publications and prominent digital platforms, we disseminated accurate information about Mylan's medication. Leveraging KPIs like media impressions, engagement rates, and sentiment analysis, we tracked a substantial increase in positive brand mentions and a surge in inquiries + sales from healthcare providers and patients.

- Increased media coverage by 30%, emphasizing positive aspects of Mylan's contributions.

- Elevated thought leadership exposure, resulting in a 25% rise in positive sentiment towards Mylan.