Freelance Communications Specialists in New YorkFreelance Communications Specialists in New York
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Emma Shook's avatar
Emma Shook
New York, USA
Communications guru crafting sharp narratives for brands.
New to Contra
Communications guru crafting sharp narratives for brands.
Cover image for Building an Internal Communications Ecosystem
Building an Internal Communications Ecosystem
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Cover image for When your frontline staff are
When your frontline staff are your most powerful brand asset, investing in how you communicate with them changes everything. Queenspark is one of South Africa's most established national fashion retailers, serving a loyal and discerning customer base. My role as a consultant spanned several years and covered many facets of their retail strategy — but the work that stayed with me most was what happened on the inside. Post-Covid, it became undeniably clear that the in-store experience was irreplaceable for Queenspark's customer. But that experience is only as strong as the people delivering it. So we turned our attention inward. My focus shifted to building the internal communication tools and frameworks that would bridge the gap between Head Office directives and frontline execution. Clear, consistent communication across a national retail network is no small task, and getting it right meant staff felt informed, valued, and connected to the brand they represented every day. One of the initiatives I'm most proud of was the creation of an in-house staff magazine, a regular internal publication that did far more than share VM instructions. It celebrated the individuals behind the brand, spotlighted exceptional performance, built awareness of brand standards, and developed the soft skills that post-Covid retail demanded. For many team members, it was the first time they'd felt truly seen within a large corporate structure. We complemented this with ongoing training touchpoints, a performance recognition programme, and a clear internal communication rhythm that kept teams aligned, from head office all the way to the shop floor. The results spoke for themselves. Brand standards improved. Staff morale lifted. And the quality of the in-store experience reached new heights — because when your people feel proud of where they work, your customers feel it too. Internal communications isn't a nice-to-have. It's the backbone of a brand that actually works from the inside out.
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Cover image for What happens when a global
What happens when a global brand has a powerhouse team, but no real way to bring them together? That was the challenge when I started working with Ecowize, a leading food safety company headquartered in South Africa, with operations spanning the US, Australia, and New Zealand. My role wasn't to speak to the outside world. It was to look inward, and build the tools that would make their people feel seen, informed, and proud to be part of something bigger. In an industry where trust and integrity are everything, the internal culture had to match the external promise. So we got to work. We launched a monthly in-house magazine that gave the team a regular window into the business: stories from the ground, updates from leadership, and celebrations of the people doing the work every day. We introduced monthly online CEO talks, creating a direct, human line of communication between the founder and the wider team. And we built a staff recognition programme that made achievement visible, because when people feel valued, they show up differently. For many team members, these were entirely new experiences. Seeing their name in print. Hearing directly from the CEO. Being celebrated in front of their peers. It shifted something. That's what internal communication done well can do — it doesn't just inform, it activates. It turns employees into genuine brand advocates who carry your values into every customer interaction, every day. If your team is your greatest asset but your internal communication hasn't caught up yet, this is exactly the work I love doing. Let's talk.
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Cover image for I recently led the end
I recently led the end to end development of a new internal social media strategy for Bausch Health Companies, designed to transform how employees connect, share, and stay informed across the organization. This was not just a strategy on paper. I built the full ecosystem from the ground up. I developed clear and practical social media policies to guide employee participation, ensuring alignment with compliance while still encouraging authentic engagement. I created a structured framework for how information flows across teams, making it easier for employees to access updates, share insights, and feel connected to the business. Beyond strategy, I brought the entire experience to life visually and operationally. I designed all supporting assets and communication materials, ensuring consistency across channels and making the platform intuitive and engaging to use. I also played a key role in facilitating adoption, helping employees understand how to use the platform effectively and embedding it into their day to day workflows. The result was a more connected, informed, and engaged workforce, with a scalable system that supports ongoing communication and collaboration across the company. 🚀 #SocialMedia #ContentCreation #CommunicationsPolicy #EmployeeEngagement
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Communications Specialist(4)
Abi Ishola's avatar
Abi Ishola
New York, USA
Communications Strategist, Emmy Award-Winning Storyteller
Communications Strategist, Emmy Award-Winning Storyteller
Cover image for Teach & Thrive Landing Page
Teach & Thrive Landing Page (Copywriting, Messaging, Design Direction) Led messaging and copywriting for the campaign landing page, crafting a clear, human-centered narrative that attracts mission-aligned educators. Structured the page to guide users from connection to action, highlighting the district’s values, opportunities, and commitment to equity.
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Cover image for Teach & Thrive Campaign Logo
Teach & Thrive Campaign Logo Design I designed the logo for the Teach & Thrive recruitment campaign to visually capture the South Orange-Maplewood School District’s core message: that educators are not only hired here—they are supported, developed, and empowered to grow. The concept balances warmth and professionalism, using clean, approachable typography and a visual identity that reflects both stability and forward movement. The goal was to create a mark that feels inviting to prospective educators. The logo serves as the anchor for the campaign’s broader visual system, including a full landing page that I designed and wrote copy for. This work reflects my ability to translate abstract values—growth, support, and purpose—into a cohesive and recognizable visual identity.
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Cover image for Teach & Thrive Recruitment Campaign
Teach & Thrive Recruitment Campaign – Trifold Brochure I developed a visually engaging and strategically grounded trifold brochure as part of the Teach & Thrive recruitment initiative for the South Orange–Maplewood School District. This piece was designed to support teacher recruitment by clearly communicating the district’s values, opportunities, and commitment to equity and educator support. I led the messaging and content development, ensuring the language felt both inspiring and informative while remaining accessible to a wide range of prospective candidates. This project reflects my ability to translate institutional goals into compelling, human-centered storytelling that attracts and resonates with the right audience.
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Cover image for Strong Communications For JPMorgan Chase Program Launch
Strong Communications For JPMorgan Chase Program Launch
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Communications Specialist(3)
Ishmael Vasquez's avatar
Ishmael Vasquez
New York, USA
15+ yrs. freelance brand & marketing expert
15+ yrs. freelance brand & marketing expert
Cover image for Verizon Multicultural Strategy
Verizon Multicultural Strategy
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Cover image for Nickelodeon Rebrand
Nickelodeon Rebrand
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Cover image for Walmart: Work is a Beautiful Thing
Walmart: Work is a Beautiful Thing
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Communications Specialist(2)
Rachel Braun.'s avatar
Rachel Braun.
New York, USA
Elevating startups and investors.
$50k+
Earned
9x
Hired
5.0
Rating
48
Followers
TOP_INDEPENDENT

Top

Elevating startups and investors.
Cover image for Live Hosting and Moderating
Live Hosting and Moderating
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Cover image for Dynamo Venture Capital: Social Media Management
Dynamo Venture Capital: Social Media Management
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Cover image for This Week in Startups: Podcast Producer
This Week in Startups: Podcast Producer
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487
Cover image for Contra: Content Creator
Contra: Content Creator
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152
Communications Specialist(1)
Yolande Rotham's avatar
Yolande Rotham
proWatchung, USA
Fractional CHRO | Strategic HR for Growing Companies
New to Contra
Fractional CHRO | Strategic HR for Growing Companies
Cover image for What I’m Working On I’m currently
What I’m Working On I’m currently preparing for an upcoming AI-enabled HR technology implementation designed to strengthen workforce operations, improve decision-making, and create a more connected employee experience. My focus is not simply on introducing new technology. I am working on the people, process, governance, and change-management foundations required for successful adoption. This includes reviewing current workflows, identifying process gaps, clarifying stakeholder responsibilities, preparing communications, and aligning leaders around the purpose and expected outcomes of the transformation. Using the Prosci ADKAR framework, I am helping build: 1.Awareness of why the change is needed 2.Desire to participate and support the transition 3.Knowledge of the new processes and expectations 4.Ability to use the system effectively 5.Reinforcement to sustain adoption and performance I am especially interested in how AI can support more efficient HR administration, stronger workforce insights, better employee service, and more strategic leadership decisions—while maintaining appropriate human oversight, confidentiality, and accountability. This work reflects the type of transformation I am passionate about: connecting people strategy, technology, and organizational readiness so that implementation produces meaningful and sustainable business value. #AITransformation #HRTechnology #ChangeManagement #ADKAR #OrganizationalDevelopment #DigitalHR #PeopleStrategy #FutureOfWork
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Cover image for Workplace Policy Modernization
Workplace Policy Modernization
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Cover image for HR Compliance Audit: Multi-Site Healthcare
HR Compliance Audit: Multi-Site Healthcare
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Cover image for This project involved assessing and
This project involved assessing and strengthening HR compliance and workforce processes within a growing multi-site healthcare environment. I reviewed employee documentation, onboarding practices, personnel-file procedures, internal approval steps, policy administration, and the division of responsibilities across HR, management, payroll, compliance, and operations. The primary challenge was that several workforce processes had developed independently as the organization grew. This created inconsistent practices, unclear ownership, duplicated work, and a greater risk of important hiring, payroll, documentation, or compliance requirements being missed. I approached the work as both a compliance review and a process-improvement initiative. I mapped the employee lifecycle, identified control gaps and points of confusion, clarified responsibilities, and developed standardized checklists, workflows, communication templates, and corrective-action recommendations. Key areas of work included: Reviewing HR policies, forms, and employee documentation Assessing onboarding and personnel-file practices Identifying compliance and operational risks Establishing clearer approval and accountability points Standardizing processes across multiple locations Developing a prioritized corrective-action roadmap Providing implementation guidance to leadership The result was a more consistent and transparent HR operating structure. Leaders gained clearer visibility into responsibilities and required actions, while the organization reduced the likelihood of missed onboarding, payroll, employee-record, and compliance steps. This work demonstrates my ability to look beyond individual HR issues, identify the underlying process weaknesses, and build practical systems that support compliance, accountability, and sustainable organizational growth.
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Communications Specialist(1)