I recently led the end to end development of a new internal social media strategy for Bausch Health Companies, designed to transform how employees connect, share, and stay informed across the organization.

This was not just a strategy on paper. I built the full ecosystem from the ground up. I developed clear and practical social media policies to guide employee participation, ensuring alignment with compliance while still encouraging authentic engagement. I created a structured framework for how information flows across teams, making it easier for employees to access updates, share insights, and feel connected to the business.

Beyond strategy, I brought the entire experience to life visually and operationally. I designed all supporting assets and communication materials, ensuring consistency across channels and making the platform intuitive and engaging to use. I also played a key role in facilitating adoption, helping employees understand how to use the platform effectively and embedding it into their day to day workflows.

The result was a more connected, informed, and engaged workforce, with a scalable system that supports ongoing communication and collaboration across the company.

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#SocialMedia #ContentCreation #CommunicationsPolicy #EmployeeEngagement