Anshul Kashyap
Brand Designer building strategy-first identity systems.
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SPLIT is a self-directed brand system that demonstrates end-to-end thinking, strategy through motion, applied consistently across every format.
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A 1-day design challenge I gave myself was to build a brand based on my experience. So I built an athletic wear brand for people who don’t want to wear a fashion piece but rather something built for athletics instead.
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A college group project where we were asked to design a brand identity for a cafe that doubles as a music store that sells vinyls, CDs, Cassettes, etc. The cafe allows people to connect with music differently and feel the music (literally) in a world of digital streaming.
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