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Turning a simple cookie into a memorable brand experience.
A packaging concept created to combine strategy, nostalgia, and a timeless American feel.
#BrandIdentity #PackagingDesign #FoodBranding #CreativeDirection
The nostalgic American feel comes through immediately, but it still feels polished rather than overly retro. I especially like how the packaging turns a simple cookie into something with real shelf personality. What inspired the final color palette?
Thank you! The color palette was a strategic branding decision. I wanted to capture the nostalgia of classic American bakeries while avoiding a look that felt too retro or dated. The combination of warm, familiar tones with a more refined balance was designed to create an...
the checkered bands on the bag and cup are cute. did you mock it up in chatgpt?
Thank you! Yes, I used ChatGPT as part of the visualization process. The branding direction, concept, color palette, and packaging decisions were developed intentionally, and I used AI to help bring the idea to life and visualize how the identity could work across different touchpoints.
Beautiful branding!
Thank you so much! I really appreciate it. I had a lot of fun developing the brand direction and bringing the concept to life.
Clean, playful.
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Ohhhh this is nice