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MIDDAY — the sandwich bar that turns every lunch break into the best part of your day. 🥪💚
This brand identity is built around bold typography, vibrant green and yellow tones, and playful illustrations to create a fresh, energetic, and unforgettable experience. Every touchpoint—from packaging and menus to social media and storefronts—works together to give MIDDAY a fun, confident personality that stands out.
Available for branding & packaging projects. For inquiries, check the link in my bio.
#brandidenty #branding #foodbranding
Green and yellow at that saturation is a brave call for food — most lunch brands go warm because it reads appetising, and the mascot work looks like what keeps this from tipping into energy-drink territory. Did the palette come first and the characters rescue it, or were they always part of the same idea?
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