Propora: Brand Identity for a Modern Real Estate Company

Propora is a real estate brand built to feel confident, modern and trustworthy. I designed a complete visual identity that helps it stand out in a market full of safe blues and generic house icons.

The concept The logo mark is a bold, geometric "P" with a notch cut into its stem. It reads as a rooftop, a doorway and a forward arrow at once, suggesting property, access and progress. It is paired with a heavy, wide wordmark that feels strong and approachable.

Color and tone

Electric yellow-green brings energy and optimism, and makes the brand instantly recognizable.

Deep black adds authority and contrast, so the yellow always pops.

White keeps layouts clean and professional.

What I delivered

Primary logo, icon mark and app icon

Color palette and typography guidelines

Business cards and stationery

Employee ID badges and lanyards

Branded packaging tape

Mobile app icon and home screen mockup

Social and marketing visuals

The result A flexible, high-contrast identity that works across print, digital and physical touchpoints, and gives Propora a distinctive presence from a business card to a phone screen.

Tools: Adobe Illustrator, Photoshop, Figma, Corel Draw

Tip for your Contra post: Add a one-line tagline at the top, like "A bold identity for a real estate brand built on trust and momentum." Lead with your best mockup, which is the large logo on the yellow background.

I can also write a shorter version for your bio or a client-facing case study if you'd like. Brand design and pakeging Design Product Design