Which ORBIT pulls you in: the quiet one or the loud one? ✨
One name, two directions. Same idea, an object in motion around a center.
A → Heavy extended sans on black. The orbit is built into the O, a ring with a single satellite. Compact, graphic, impossible to ignore.
B → Light, high-contrast serif with a hairline arc and a tiny spark. The orbit is a gesture, a trail you almost miss. Elegant, airy, a little mysterious.
A feels more distinctive to me: building the orbit into the O makes the idea part of the wordmark itself. I would be curious to see how the satellite detail holds up at favicon size.
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.
I explored two distinct visual directions for Pulp House, focusing on how color, composition, and design elements can shape a brand's identity.
This comparison reflects my approach to creating thoughtful, cohesive visuals that help businesses present their brands with confidence.