I had so much fun over the past few years assisting EDT Realistic, our consulting business, create fun and engaging internal communication tools over at Queenspark, South Africa!
Being able to have fun with designs, and create communications for the sole purpose of making employees feel proud and celebrated makes this one of my favorite projects to be involved in!
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My biggest project to date! I led the end to end transformation of internal communication design and channels at Bausch Health Companies as part of a strategic initiative to improve the employee experience, owning both the strategy and hands on design execution.
This included developing the communication framework, redefining visual and messaging standards, and redesigning key channels to ensure greater clarity, consistency, and accessibility across the organization. By aligning internal communications with employee needs and business objectives, the work strengthened engagement, improved information flow, and created a more cohesive and effective communication ecosystem.
Adding Corporate Branding to the bucket! Onto the next 🚀
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Since 2016, I have worked with more than 300 businesses, both small and large, to create, refine, and reposition their brand identities, developing logos from scratch and building cohesive visual systems aligned with each company’s strategic goals and market positioning. I also co founded a family business, EDT Realistic, where I led and ran the creative studio, overseeing brand development and ensuring consistent, high quality execution across all client work.
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Embarking on my inaugural venture into the Food Safety industry, I found my first B2B client, Ecowize, a quiet giant headquartered in South Africa. With the founder now the global CEO, they strategically expanded their footprint to include the US, Australia, and New Zealand.