Building an Internal Communications Ecosystem by Emma ShookBuilding an Internal Communications Ecosystem by Emma Shook

Building an Internal Communications Ecosystem

Emma Shook

Emma Shook

Building an Internal Communications Ecosystem from the Ground Up

The Brief
When I joined Bausch Health in May 2024, the internal communications landscape was fragmented. A global pharmaceutical company with over 7,500 employees across multiple regions, and no consistent internal voice, no centralized messaging rhythm, and no scalable system for keeping people informed, engaged, and connected to the brand they worked for every day.
My mandate was clear: build it.

Ghostwriting in a Pharma Environment
One of the most nuanced aspects of this role was becoming the invisible voice behind senior leadership. In the pharmaceutical industry, every word carries weight. Regulatory considerations, legal sensitivities, stakeholder expectations, and industry specific language all shape how communication is crafted and approved.
I ghostwrote extensively across the organization: drafting executive messaging, leadership announcements, organizational change communications, and thought leadership content on behalf of the Executive Leadership Team. This meant internalising the voice of multiple senior leaders simultaneously, understanding the commercial and scientific context behind every message, and translating complex pharmaceutical developments into clear, credible, and human communication that employees could actually connect with.
Every piece had to sound like the person it came from. None of it carried my name.

Launching the First Companywide Newsletter
Within three months of joining, I conceived, designed, and launched Bausch Health's first ever companywide monthly newsletter, establishing a consistent internal messaging cadence that had never existed before.
This was not simply a matter of assembling content. It required building the editorial framework from scratch: defining content pillars, establishing contribution workflows across departments, developing a visual identity for the publication, and creating a distribution and governance process that could sustain itself month after month.
The newsletter became one of the most visible internal communication touchpoints across the organization: a tangible, recurring signal that leadership was communicating with intention.
Internal Marketing Programs: Benefits, Campaigns and Employee Engagement

I owned the development and execution of copy across a wide range of internal marketing programs, including employee benefits communications, open enrollment campaigns, wellness initiatives, and company wide engagement programs.
Writing benefits copy in a pharma environment is a discipline of its own. The language has to be accessible enough for every employee to understand, compliant enough to satisfy HR and legal review, and compelling enough to actually drive action. I developed all copy across digital and print channels, including email campaigns, intranet content, digital signage, and printed collateral, ensuring that every benefits communication felt clear, warm, and worth reading.
Beyond benefits, I led the communication strategy for the Employee Experience project, a company wide initiative that reached all 7,500 employees and achieved an 87% engagement rate. This was recognised through an external audit as one of the most significant internal communication improvements of the 2024 financial year.
The Annual Report and External Financial Communications

Designing and producing the Annual Report and Proxy for a publicly listed pharmaceutical company is one of the most complex, high stakes design and communications projects an in house team can take on.
I led the full design execution of the Bausch Health 2024 Annual Report — managing the visual design, layout, and production from brief to final file. This meant collaborating with finance, legal, investor relations, executive leadership, and external stakeholders across multiple review cycles, managing version control across a document of significant length and regulatory sensitivity, and maintaining design quality and brand consistency under tight deadline pressure.
I was consistently preferred over the retained creative agency for this and multiple other projects, a distinction that speaks to the standard of work delivered and the trust built with internal stakeholders over a short period of time.

Building the Intranet from the Ground Up
One of the most substantial projects of my tenure was spearheading the development of Bausch Health's internal employee platform, a full company intranet built in collaboration with IT, HR, legal, and every major department across the organization.
The platform was designed to centralise policies, resources, department information, and global company news in one accessible, well structured digital home. I led the content architecture, wrote and edited copy across every section, managed cross departmental stakeholder input, and oversaw the implementation and training program that brought the platform to life across multiple global locations.
This was not a design project. It was an organizational communication infrastructure project, and it required the same strategic thinking, stakeholder management, and editorial precision as any external facing brand initiative.
Digital Signage and Global Communications
I spearheaded the implementation of a global digital signage program, rolling out screens across multiple office locations to deliver real time internal messaging, and establishing a global content liaison network with regional teams to ensure consistency of message across geographies.
This required building content templates, governance frameworks, and a publishing workflow that regional communicators could operate independently, without losing brand or message alignment at the centre.
Crisis Communications
I developed and implemented crisis communication protocols for the organisation, creating the frameworks, approval processes, and dissemination procedures that ensured timely, transparent, and legally sound communication to both internal stakeholders and the press during sensitive periods.
I also supported the spin off initiative from Bausch and Lomb, managing the rebranding communications, organizational messaging, and stakeholder updates that accompanied one of the most significant structural changes in the company's recent history.

The Result
In under twelve months, I built a communications ecosystem that had not previously existed: a newsletter, an intranet, a digital signage network, a crisis communications framework, an award winning employee engagement campaign, and an Annual Report that surpassed agency standard.
The external audit said it best: internal communications was named one of the biggest improvements at Bausch Health for the 2024 financial year.
That is what I build. Systems, voices, and content that make people feel like they belong to something worth showing up for.
If your organization needs a communications specialist who can operate at both the strategic and executional level, across pharma, healthcare, or any complex regulated environment. I would love to bring this same thinking to your team.
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Posted May 3, 2026

Developed Bausch Health's internal communications ecosystem from scratch.

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Timeline

Apr 30, 2024 - Ongoing

Clients

Bausch Health