Verizon Multicultural Strategy

How did we get Verizon to overtake as the top choice role with Hispanics for the first time in 6 years from T-Mobile?

We needed to define the essence of "best" for Hispanics—emphasizing flexibility, reliability that transcends boundaries, in-person connections, and Verizon's contributions to the community.

We also had the chance to present the inaugural Spanish-language advertisement in Oscars history, broadcast without English subtitles—a true reflection of America's diverse and authentic fabric.