Verizon Multicultural Strategy
Ishmael Vasquez
How did we get Verizon to overtake as the top choice role with Hispanics for the first time in 6 years from T-Mobile?
Proving out value defined by culture
We needed to define the essence of "best" for Hispanics—emphasizing flexibility, reliability that transcends boundaries, in-person connections, and Verizon's contributions to the community.
We also had the chance to present the inaugural Spanish-language advertisement in Oscars history, broadcast without English subtitles—a true reflection of America's diverse and authentic fabric.
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Posted Mar 19, 2024
Connected with Hispanics to surpass T-Mobile as the preferred choice
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