Med-Tech Brand Scales through PR x 360 Marketing

Kraken Sense sought to revolutionize quality testing by leveraging real-time qPCR technology, autonomous sampling, and cloud-based encryption. Their challenge lay in establishing themselves as leaders in rapid and secure biological and chemical entity detection, amidst traditional methods that required specialized lab setups.

Pain Points: Kraken Sense faced hurdles in differentiating its technology in a competitive market, establishing compliance with regulatory standards, and gaining market acceptance for its advanced and efficient quality testing approach. There was a need to communicate its groundbreaking technology, navigate stringent government regulations, and demonstrate its application in high-traffic environments such as airports.

Solution:

We engineered a robust strategy encompassing omnichannel PR, government relations, thought leadership initiatives, press conferences, dignitary visits, and seamless social media integration to bolster Kraken Sense's market presence and credibility. This multifaceted approach aimed to highlight their innovative qPCR technology, engage regulatory bodies, establish thought leadership, host impactful press events, leverage dignitary visits, and integrate social media for widespread outreach.

Through omnichannel PR, we amplified Kraken Sense's technology across diverse platforms. Simultaneously, our government relations initiatives navigated compliance with regulatory bodies, ensuring endorsements and validation for their technology's safety and efficacy. Thought leadership campaigns positioned Kraken Sense as an industry innovator through expert insights and industry contributions. Hosting press conferences and dignitary visits garnered substantial media attention, too.

Achieved a 60% increase in technology adoption

30% increase in media visibility and market recognition

Won multiple innovation awards