Cannabis Tech Growth
Jay Sachdev
Summary:
Our comprehensive integrated PR approach not only positioned TOQi Technologies as a trailblazer in the cannabis technology sector but also maximized outreach through influencer marketing, social media engagement, and affiliate collaborations. By leveraging these strategies alongside traditional PR methods, we successfully communicated TOQi's brand ethos, technological prowess, and community commitment.
Challenge:
TOQi Technologies, faced the challenge of establishing itself as a leader in the cannabis technology sector, striving to elevate its brand perception, communicate its commitment to innovation, and create a distinct identity in a rapidly evolving Cannabis + Tech market.
Pain Points:
TOQi faced difficulties in differentiating itself within the cannabis technology landscape. There was a need to effectively communicate its brand ethos, technological advancements, and commitment to enhancing the cannabis consumption journey while navigating legal and regulatory considerations.
Speaking of legal, navigating regulatory considerations posed obstacles in engaging with a wider audience in North America.
Solution:
Implemented a comprehensive integrated PR strategy that combined brand storytelling, targeted media engagement, thought leadership initiatives, influencer marketing, social media campaigns, and affiliate marketing. This multi-faceted approach aimed to position TOQi as a leader in cannabis technology while navigating regulatory considerations and reaching diverse audience segments.
Influencer Marketing:
Engaged influencers within the cannabis and tech space to authentically showcase TOQi products, creating genuine connections with the audience and expanding brand awareness.
Social Media Campaigns:
Launched visually appealing and informative social media campaigns highlighting TOQi's stylishly designed products, technological features, and community engagement efforts. This facilitated direct engagement with the audience and fostered a sense of community.
Thought Leadership Initiatives:
Positioned TOQi executives as thought leaders in the cannabis tech space through articles.
Outcomes:
60% increase in media coverage
Generated a 50% rise on social media platforms
35% increase in affiliate-driven sales
Expanded market reach by 40%
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Posted Feb 6, 2024
TOQi faced the challenge of establishing itself as a pioneering force in the cannabis tech sector
