Integrated PR approach transformed CAA's outreach

CAA aimed to boost new customer acquisition, fortify brand loyalty among existing members, and attract new strategic partners within a competitive market landscape. They sought innovative PR strategies to create impactful experiences, amplify their brand presence, and foster lasting connections.

Pain Points: CAA struggled with increasing market share, attracting a younger demographic, and differentiating its offerings in a saturated market. 

Additionally, they sought to increase brand loyalty among existing customers and create opportunities for strategic partnerships in the automotive and travel sectors.

They struggled to establish an advanced strategy that needed PR + Experiential events (XM) + paid media to drive acquisition, email sign-ups, and redemptions, enhance loyalty, and attract new strategic collaborations.

For new customer acquisition, we organized experiential events such as test drive weekends, vehicle showcases, and travel-themed experiences, creating direct interactions with potential customers. 

Paid media campaigns were launched across digital and traditional channels, targeting demographics aligned with CAA's goals. 

To increase brand loyalty, we implemented exclusive member events, personalized rewards programs, and VIP experiences, reinforcing the value of CAA membership. Strategic partnerships were forged through joint events and collaborations, creating mutually beneficial relationships in the automotive and travel industries.

Partnership-driven content highlighting collaborations with local businesses and non-profits was strategically placed in industry-specific and local media outlets, attracting attention from potential strategic partners. Additionally, CAA actively engaged with these partners in joint events, reinforcing the brand's community.

- Brand Loyalty: Demonstrated a 20% rise in customer retention rates among existing members, attributed to engaging experiential events fostering brand affinity.

- Strategic Partnerships: Secured collaborations with three prominent automotive and travel industry partners, resulting in cross-promotions and joint initiatives, amplifying CAA's value proposition.

- New Customer Acquisition: Achieved a 30% increase in new memberships attributed to XM activations and targeted paid media campaigns.