Freelancers using ChatGPT in MississaugaFreelancers using ChatGPT in Mississauga
Content Marketing And Brand Design
$1k+
Earned
7x
Hired
5.0
Rating
39
Followers
Content Marketing And Brand Design
AI Systems Strategist | Workflow & Decision Support
5.0
Rating
2
Followers
AI Systems Strategist | Workflow & Decision Support
Copywriting | No-code Developer | Data Analyst
$1k+
Earned
1x
Hired
4
Followers
Copywriting | No-code Developer | Data Analyst
Content & Brand Strategist — Culture & Lifestyle
Content & Brand Strategist — Culture & Lifestyle
Cover image for Role: Creative Account Coordinator
Project Overview
As
Role: Creative Account Coordinator Project Overview As the Creative Account Coordinator for McDonald's Canada's Deal Drop campaign, I acted as the primary liaison between the client, internal creative teams, and external media partners to ensure a seamless campaign launch across digital platforms. While the campaign creative was developed by the agency's creative team, my role was to oversee the production workflow, maintain quality standards, and coordinate asset delivery to ensure every execution launched accurately and on schedule. My Role I managed the campaign from creative approval through final delivery by: Serving as the primary point of contact between McDonald's Canada and the agency's creative, production, and account teams. Coordinating timelines and deliverables to keep multiple stakeholders aligned throughout the campaign lifecycle. Conducting comprehensive quality assurance (QA) reviews across all creative assets to ensure accuracy, consistency, and compliance before launch. Managing the French translation workflow, ensuring all copy was properly localized and approved to meet bilingual marketing requirements for the Canadian market. Coordinating the delivery of final creative assets to third-party media platforms within launch deadlines. Tracking revisions and approvals to minimize production risks and ensure a smooth rollout. Strategy & Execution Launching a national digital campaign requires more than creative execution—it demands operational precision. My focus was on ensuring every customer touchpoint reflected the McDonald's brand while maintaining consistency across English and French assets. By proactively managing timelines, facilitating communication between teams, and implementing rigorous QA processes, I helped reduce launch risks and ensured the campaign was delivered without delays. This behind-the-scenes coordination allowed the creative team to focus on developing impactful work while giving the client confidence that campaign assets would be delivered accurately, compliantly, and on time. Key Contributions Managed cross-functional communication between client, creative, production, and media partners. Oversaw bilingual content localization to support the Canadian market. Performed detailed QA to maintain brand consistency across all campaign assets. Coordinated on-time asset delivery to third-party publishing platforms. Supported the successful launch of a national integrated marketing campaign through strong project management and stakeholder coordination. Results The campaign successfully supported McDonald's Canada's objective of increasing digital customer engagement through the MyMcDonald's app. As the operational lead responsible for coordinating creative execution, localization, quality assurance, and asset delivery, I helped ensure the campaign launched on time across all required platforms. This operational excellence contributed to a 20% uplift in app usage, demonstrating how strong project management and brand stewardship can directly support measurable marketing outcomes.
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Cover image for Role: Content & Brand Strategist
Role: Content & Brand Strategist | Creative Designer Project Overview To support Hitters Fight Club's presence at a Toronto street festival, I developed a promotional flyer designed to generate awareness, drive foot traffic, and convert festival attendees into new members. The objective was to create a printed marketing asset that communicated the brand's personality while making it effortless for prospective members to book a complimentary first class directly from their phones. Campaign Goal The campaign was designed to achieve two key objectives: Increase brand awareness among festival attendees by introducing Hitters Fight Club to a highly engaged local audience. Drive measurable member acquisition by encouraging attendees to redeem a complimentary first class through a mobile-friendly QR code experience. To support these goals, I created a print asset that balanced bold, on-brand creative with a clear conversion strategy. The flyer prioritized a compelling value proposition, concise messaging, and a frictionless sign-up experience, allowing potential members to move from awareness to action in a single scan. Result: The campaign generated free trial registrations from approximately 10% of festival attendees that received the flyer, demonstrating the effectiveness of integrating brand storytelling with conversion-focused design. My Role I led the end-to-end development of the flyer, including: Creative concept and visual design Copywriting and messaging hierarchy Layout and print production QR code integration for seamless sign-up Vendor coordination with the print shop Quality assurance prior to production Strategy With only a few seconds to capture attention in a busy festival environment, I focused on creating a design that was both bold and actionable. Key strategic decisions included: Using a high-impact action photograph to immediately communicate the intensity and energy of the gym. Prioritizing essential information, including location, Instagram handle, and contact details, to make the flyer informative without overwhelming the reader. Incorporating a prominent QR code linked directly to the free trial registration page, reducing friction between discovery and conversion. Including a clear promotional offer ("Your First Class is On Us") to encourage immediate action and increase trial sign-ups. Brand Alignment Every design decision was made to reinforce Hitters Fight Club's established brand identity. I ensured the collateral reflected the club's visual language by: Maintaining the brand's bold, high-energy aesthetic. Using typography and colour treatments consistent with existing marketing materials. Preserving a strong visual hierarchy that emphasized the gym's confident and competitive personality. Balancing promotional messaging with a clean, professional layout that remained easy to scan. Print Production To ensure the flyers were event-ready, I worked directly with the printing vendor throughout production. This included: Preparing print-ready files with appropriate bleed, resolution, and colour specifications. Reviewing proofs to verify colour accuracy, image quality, and readability. Coordinating timelines with the printer to ensure the flyers were delivered ahead of the Toronto street festival. Outcome The final flyer served as an effective lead-generation tool during the event, giving attendees immediate access to the gym through a simple QR code scan while reinforcing the Hitters Fight Club brand through consistent, high-impact visual storytelling.
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22
Regulated Communication Strategist
New to Contra
Regulated Communication Strategist