Role: Creative Account Coordinator Project Overview As

Role: Creative Account Coordinator

Project Overview

As the Creative Account Coordinator for McDonald's Canada's Deal Drop campaign, I acted as the primary liaison between the client, internal creative teams, and external media partners to ensure a seamless campaign launch across digital platforms.

While the campaign creative was developed by the agency's creative team, my role was to oversee the production workflow, maintain quality standards, and coordinate asset delivery to ensure every execution launched accurately and on schedule.

My Role

I managed the campaign from creative approval through final delivery by:

Serving as the primary point of contact between McDonald's Canada and the agency's creative, production, and account teams.

Coordinating timelines and deliverables to keep multiple stakeholders aligned throughout the campaign lifecycle.

Conducting comprehensive quality assurance (QA) reviews across all creative assets to ensure accuracy, consistency, and compliance before launch.

Managing the French translation workflow, ensuring all copy was properly localized and approved to meet bilingual marketing requirements for the Canadian market.

Coordinating the delivery of final creative assets to third-party media platforms within launch deadlines.

Tracking revisions and approvals to minimize production risks and ensure a smooth rollout.

Strategy & Execution

Launching a national digital campaign requires more than creative execution—it demands operational precision.

My focus was on ensuring every customer touchpoint reflected the McDonald's brand while maintaining consistency across English and French assets. By proactively managing timelines, facilitating communication between teams, and implementing rigorous QA processes, I helped reduce launch risks and ensured the campaign was delivered without delays.

This behind-the-scenes coordination allowed the creative team to focus on developing impactful work while giving the client confidence that campaign assets would be delivered accurately, compliantly, and on time.

Key Contributions

Managed cross-functional communication between client, creative, production, and media partners.

Oversaw bilingual content localization to support the Canadian market.

Performed detailed QA to maintain brand consistency across all campaign assets.

Coordinated on-time asset delivery to third-party publishing platforms.

Supported the successful launch of a national integrated marketing campaign through strong project management and stakeholder coordination.

Results

The campaign successfully supported McDonald's Canada's objective of increasing digital customer engagement through the MyMcDonald's app.

As the operational lead responsible for coordinating creative execution, localization, quality assurance, and asset delivery, I helped ensure the campaign launched on time across all required platforms. This operational excellence contributed to a 20% uplift in app usage, demonstrating how strong project management and brand stewardship can directly support measurable marketing outcomes.