Brand Strategy Projects in LisbonBrand Strategy Projects in LisbonCreated and developed from concept to market. I defined the positioning, brand architecture and long-term direction, establishing it as a restrained, design-led label rather than a trend-based jewellery line.
I built the identity system from the ground up, including naming, visual language, tone of voice and product narrative. Product development spans concept design, prototyping, supplier coordination and production oversight, ensuring consistency between idea and execution.
I directed all campaign development, including shoot concepts, art direction, casting and visual rollout across digital channels. E-commerce structure, pricing strategy and launch sequencing were defined to support sustainable growth rather than rapid volume. Aether Table — Creative Direction + Brand Building
Aether Table is the Lisbon dinner series I co-host, built around intentional gatherings, storytelling, and sensory design.
I developed the brand identity, creative direction, and narrative world for the series, ensuring each edition has a cohesive theme (grounding, gather, creativity, etc.).
I handle concept development, brand voice, partnership strategy, and visual direction. Each dinner creates highly shareable content, strengthening community and partner visibility.
Skills: brand building, creative direction, copywriting, storytelling, partnerships, content strategy, event planning. 
