AI-curated fashion campaign

Sasha Varakuta

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Brand Strategist

AI Content Creator

ChatGPT

Claude

Midjourney

I conceptualized and executed this dreamy fashion campaign using AI-driven tools to push the boundaries of creative expression.
The visuals were generated with MidJourney, blending elements of surrealism and high-fashion editorial to create striking, ethereal compositions.
Each image was carefully refined to evoke a sense of storytelling—drawing inspiration from themes of fantasy, modernity, and cultural aesthetics.
From ideation to the final product, every aspect of this project was handled independently, showcasing my ability to merge technology and creativity into a seamless, multi-sensory campaign. This work highlights my expertise in AI-assisted art direction, conceptual storytelling, and end-to-end project execution.
To enhance the experience, I composed an original soundtrack in Udio, weaving together ambient sounds and dynamic rhythms to mirror the campaign's visual mood. The audio element was designed to immerse the audience in a cohesive narrative, bridging the gap between static visuals and sensory engagement.
AI generated audio to add some mood to a campaign
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Posted Jan 13, 2025

This project was handled independently, showcasing my ability to merge technology and creativity into a seamless, multi-sensory campaign.

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Brand Strategist

AI Content Creator

ChatGPT

Claude

Midjourney

Print design magic
Print design magic
1320 Studio - Digital Branding & Visual Identity
1320 Studio - Digital Branding & Visual Identity