pro
Emily Padan
Hotel owner + brand strategist / social media marketer
New to Contra
Emily is ready for their next project!
hinter — Brand Voice & Social Strategy
As co-founder of hinter, I lead the brand voice and digital storytelling for our hospitality company. I write all captions, craft the editorial tone, plan content, and oversee the emotional arc of our online presence across social and newsletter.
I focus on community-led growth, story-first content, and high engagement.
Skills: brand voice, copywriting, social strategy, community building, creative direction
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How I Write The Hinter Planet
I write The Hinter Planet, hinter’s monthly Substack, using a story-first approach that mirrors the brand’s design and hospitality philosophy.
Each issue follows a clear narrative theme rooted in seasonality, emotion, and slow living. My focus is on maintaining brand voice continuity, crafting an atmosphere that feels like stepping into a hinter space — calm, intentional, sensory.
I plan and write all sections (features, rituals, playlists, reading lists) with a community-building mindset, creating content that feels personal, thoughtful, and save-worthy.
Skills: storytelling, brand voice, copywriting, editorial planning, community-led content.
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Aether Table — Creative Direction + Brand Building
Aether Table is the Lisbon dinner series I co-host, built around intentional gatherings, storytelling, and sensory design.
I developed the brand identity, creative direction, and narrative world for the series, ensuring each edition has a cohesive theme (grounding, gather, creativity, etc.).
I handle concept development, brand voice, partnership strategy, and visual direction. Each dinner creates highly shareable content, strengthening community and partner visibility.
Skills: brand building, creative direction, copywriting, storytelling, partnerships, content strategy, event planning.
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