Pro
Emily Padan
Hotel owner + brand strategist for lifestyle brands
New to Contra
Emily is ready for their next project!
Project: Aether Table — Shareable Event Reel
Role: Content Creator · Creative Director
Deliverables: IG/TikTok Reel + caption
Overview
I created a cinematic, story-driven reel for Aether Table’s first dinner, designed to feel immersive and highly saveable/shareable.
What I Did
Concept + narrative arc
Shot + edited all footage
Strong hook + pacing for retention
Wrote an emotional, on-brand caption
Aligned visuals with Aether Table’s premium, minimal aesthetic
Outcome
High saves and shares
Strong retention + discovery
Boosted applications for future dinners
Elevated brand positioning
Skills
Short-form storytelling · Creative direction · Editing · Social strategy
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hinter — Brand Voice & Social Strategy
As co-founder of hinter, I lead the brand voice and digital storytelling for our hospitality company. I write all captions, craft the editorial tone, plan content, and oversee the emotional arc of our online presence across social and newsletter.
I focus on community-led growth, story-first content, and high engagement.
Skills: brand voice, copywriting, social strategy, community building, creative direction
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How I Write The Hinter Planet
I write The Hinter Planet, hinter’s monthly Substack, using a story-first approach that mirrors the brand’s design and hospitality philosophy.
Each issue follows a clear narrative theme rooted in seasonality, emotion, and slow living. My focus is on maintaining brand voice continuity, crafting an atmosphere that feels like stepping into a hinter space — calm, intentional, sensory.
I plan and write all sections (features, rituals, playlists, reading lists) with a community-building mindset, creating content that feels personal, thoughtful, and save-worthy.
Skills: storytelling, brand voice, copywriting, editorial planning, community-led content.
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Aether Table Partnership Decks
I write and design pitch decks for Aether Table, shaping each slide with clear storytelling and strong brand alignment. Decks have been used to secure partnerships with lifestyle, beauty, food, and beverage brands.
Skills: deck creation, copywriting, creative strategy, storytelling, visual direction
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Aether Table — Creative Direction + Brand Building
Aether Table is the Lisbon dinner series I co-host, built around intentional gatherings, storytelling, and sensory design.
I developed the brand identity, creative direction, and narrative world for the series, ensuring each edition has a cohesive theme (grounding, gather, creativity, etc.).
I handle concept development, brand voice, partnership strategy, and visual direction. Each dinner creates highly shareable content, strengthening community and partner visibility.
Skills: brand building, creative direction, copywriting, storytelling, partnerships, content strategy, event planning.
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