Emily Padan
Hotel owner + brand strategist / social media marketer
Content Creator on Instagram and TikTok
Project: Aether Table — Shareable Event Reel
Role: Content Creator · Creative Director
Deliverables: IG/TikTok Reel + caption
Overview
I created a cinematic, story-driven reel for Aether Table’s first dinner, designed to feel immersive and highly saveable/shareable.
What I Did
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hinter — Brand Voice & Social Strategy
As co-founder of hinter, I lead the brand voice and digital storytelling for our hospitality company. I write all captions, craft the editorial tone, plan content, and oversee the emotional arc of our online presence across social and...
Aether Table Partnership Decks
I write and design pitch decks for Aether Table, shaping each slide with clear storytelling and strong brand alignment. Decks have been used to secure partnerships with lifestyle, beauty, food, and beverage brands.
Skills: deck creation, copywriting, creative strategy, storytelling, visual direction
Brand Partnerships Management
I manage creative partnerships for both my personal page and hinter, working with brands like Sézane, Anza, Organika, Fellow, Magic Linen, etc.
I oversee pitching, negotiations, campaign direction, deliverables, and content execution — bringing a...