Pro
Emily Padan
Hotel owner + brand strategist for lifestyle brands
New to Contra
Emily is ready for their next project!
Project: Aether Table — Shareable Event Reel
Role: Content Creator · Creative Director
Deliverables: IG/TikTok Reel + caption
Overview
I created a cinematic, story-driven reel for Aether Table’s first dinner, designed to feel immersive and highly saveable/shareable.
What I Did
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How I Write The Hinter Planet
I write The Hinter Planet, hinter’s monthly Substack, using a story-first approach that mirrors the brand’s design and hospitality philosophy.
Each issue follows a clear narrative theme rooted in seasonality, emotion, and slow living. My focus is on...
Aether Table — Creative Direction + Brand Building
Aether Table is the Lisbon dinner series I co-host, built around intentional gatherings, storytelling, and sensory design.
I developed the brand identity, creative direction, and narrative world for the series, ensuring each...
hinter — Brand Voice & Social Strategy
As co-founder of hinter, I lead the brand voice and digital storytelling for our hospitality company. I write all captions, craft the editorial tone, plan content, and oversee the emotional arc of our online presence across social and...
Aether Table Partnership Decks
I write and design pitch decks for Aether Table, shaping each slide with clear storytelling and strong brand alignment. Decks have been used to secure partnerships with lifestyle, beauty, food, and beverage brands.
Skills: deck creation, copywriting, creative strategy, storytelling, visual direction
