Brand + Launch Designer for Women-led with bold ideas.
- $•••••
- Earned
- 8x
- Hired
- 4.9
- Rating
- 109
- Followers
Brand + Launch Designer for Women-led with bold ideas.
Branding & Packaging Designer for Standout Brands
Strategic & playful brand design for women-led brands✨🌸
Strategic & playful brand design for women-led brands✨🌸
Premium Sites • Products • UX/UI • Brands | Design Partner
Premium Sites • Products • UX/UI • Brands | Design Partner
Graphic Designer & Brand Strategist
- $10k+
- Earned
- 4x
- Hired
- 5.0
- Rating
- 116
- Followers
Graphic Designer & Brand Strategist
Branding, Packaging & Web Design, Award Winning | D2C Brands
Branding, Packaging & Web Design, Award Winning | D2C Brands
I developed Within Café's refined brand identity and a cohesive packaging system spanning coffee bags, takeaway cups and gelato tubs.
Each piece features bespoke hand-drawn illustrations that bring the brand’s “Elevate Within” philosophy to life, capturing calm, connection and everyday ritual.
A carefully curated palette of deep greens, warm neutrals and soft pastels creates a premium yet welcoming feel, while consistent typography and layout ensure a seamless, elevated experience full of character across every touchpoint.
103
185
2.9K
AiQuarium came to me as an AI agency and left with a brand people will trust, remember and gravitate towards.
They build tailored AI solutions for lead gen and customer support, drawing on the best tools available globally and configuring them around each client's business. The problem was that almost every brand in this space looks identical. Blue and white, sterile and interchangeable. For an agency whose entire value is bespoke thinking, that was working against them.
So I built the brand around the name. The aquarium is the business, the tools within it are the fish and coral and each client gets their own ecosystem assembled from resources gathered worldwide.
The mark came from the wordmark itself. I rotated the "Q" letterform 90°, let its natural typographic tail become a fish tail, added an eye - and taadaa, the letterform turned into a fish. I wanted it to be recognisable, playful and entirely their own.
For colour I moved away from the black and white category default - instead, I went for a luminous mint and light lavender for energy and intelligence, anchored by a deep teal green that reads as water, rather than tech cliché.
Full brand strategy, identity and website, designed and built in Framer.
They now look like the only agency doing what they do, rather than one of hundreds. In a category this crowded, that's usually a total game-changer.
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132
Platform development, AI Agents & Product Strategy
Platform development, AI Agents & Product Strategy
