Rock River Spirit Connections - Brand Identity Design

Rock River Spirit Connections is a holistic healing practice at the heart of which is Kim Friedman who is a clairvoyant, clairaudient, and clairsentient. These abilities enable her to have a special connection to the Spirit world. Kim sought a brand identity that embodied their spiritual connection to nature while resonating with individuals seeking inner peace and alignment.

The client wanted the brand identity to capture the essence of the flowing energy and the harmony of spiritual connections. Inspired by this, I designed a soothing colour palette that reflects the serene blues and greens of the river, paired with warm earth tones to represent grounding and healing.

To symbolize the interconnectedness of nature and spirit, I incorporated organic shapes and flowing gradients reminiscent of water's movement and its transformative power.

The typography was carefully selected to balance modern simplicity with an organic feel, using clean, rounded fonts that reflect both the client’s approachable demeanor and the river's natural curves. The resulting design exudes calm, balance, and a deep connection to the surrounding environment, perfectly encapsulating the essence of Rock River Spirit Connections.

+ Main logo & Alternate files

+ Secondary logo & Alternate files

+ Submark logo & Alternate files

+ Colour palette and brand fonts

+ ‘File types & how to use them’ document

+ Full Brand Guidelines document

+ Business cards