A brand identity design project for the all-natural bath and body brand, Soap. Based in Cornwall UK the client wanted a brand identity that felt like home. The recipes used to create the products were her Grandmother's and so we decided that a fun, modern take on 50's (vintage) brand design would be unique whilst still capturing the roots of the brand.

I used a vibrant green (a nod to sustainability) and purple colour palette with a bubble handwritten font that gives a nod to the product itself and also has a personal, homemade feel to it. All recycled, paper and cardboard packaging continues the theme of sustainability and simple, illustrations for decoration and clarity of the product.

+ Main logo & Alternate files

+ Secondary logo & Alternate files

+ Submark logo & Alternate files

+ Colour palette and brand fonts

+ ‘File types & how to use them’ document

+ Full Brand Guidelines document

+ Thank you cards

+ Packaging design x3