Goodness Graze - Brand Identity Design

Goodness Graze is a fun but sophisticated catering business based in Devon. Elegant and modern but still reflective of the countryside roots. The business aim is to provide Healthy, organic and locally sourced grazing platters for all events big and small without sacrificing deliciousness.

When Casey and I first discussed the identity of this brand we were mood-boarding with a really neutral colour palette in an attempt to complement the business location as well as the organic and fresh ingredients. However, as we started building the brand I felt like the colour palette wasn't representing the owner's energy or passion as well as it should be. Casey is in her early 20's is really passionate about what she does. I wanted that positive energy to be reflected in the brand so I put together a handful of mood boards that still felt organic and fresh but with a bright and fun vibe.

+ Main logo & Alternate files

+ Secondary logo & Alternate files

+ Submark logo & Alternate files

+ Colour palette and brand fonts

+ ‘File types & how to use them’ document

+ Full Brand Guidelines document

+ Business cards

+ Postal packaging design

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