am Agency - Brand Identity Design

am Agency is a digital marketing agency based in Bali. The client was looking for a brand identity that represented their location whilst appealing to a primarily female audience working in real estate.

The client requested that the colour palette gives a nod to being both by the sea and early risers. I came up with the colour palette and played with gradients to create this beautiful 'sunrise by the sea' themed brand identity.

I carefully chose a font that felt modern and clean whilst considering the easygoing nature of the client and reflecting the flow of water.

+ Main logo & Alternate files

+ Secondary logo & Alternate files

+ Submark logo & Alternate files

+ Colour palette and brand fonts

+ ‘File types & how to use them’ document

+ Full Brand Guidelines document

+ Business cards

I used the bottom half of the 'g' in Agency to form the 'M' in the sub-mark logo. This tied the brand together and created a strong, contrasting and unique sub-mark logo that can be easily identified.

A secondary sub-mark incorporating both the sunrise and the ocean aspect of the design.

Stickers to add creativity and interest to the website, social media posts and printed materials. These will further reinforce the brand identity and they're great for filling empty space.