Waves Skin Therapy - Brand Identity Design
Seadhna Treacy
✨ The brand:
A science-led skin therapy clinic based in Cumbia UK. The client was looking for a brand identity that reflected the scientific side of what she does, her location and the way she hoped her client would feel during their treatments.
So when I think about my business I think of songs like the sea by morcheeba or at the river by groove armada - a kind of mid 90s Ibiza chill out relaxed vibe. I don’t want to be the typical spa/salon playing panpipe music and clinical white, I want it to feel a bit more unique.
🔍 The design:
This brand was designed primarily with Natasha's location and desired customer experience in mind whilst being unique and keeping your target audience in mind. We really wanted to keep the brand clean and modern whilst still being comforting and peaceful avoiding the clinical feel many skin therapy businesses provide.
Natasha requested neutral tones and for some subtle beach imagery to be incorporated into the word 'Waves'. I manipulated the chosen font (in particular the 'W') to incorporate a Wave and used sand tones along with a very dark charcoal grey colour to reflect her seaside and mountainous location.
Waves Skin Therapy - Main Logo
Note the wave design incorporated into the 'W'.
The Deliverables:
+ Main logo & Alternate files
+ Secondary logo & Alternate files
+ Submark logo & Alternate files
+ Colour palette and brand fonts
+ ‘File types & how to use them’ document
+ Full Brand Guidelines document
+ Business cards x2
+ Social media templates
Waves Skin Therapy - Business card design 1
We kept the business cards clean and minimal to reflect the peaceful nature of the brand.
A great experience working with The Kind Design Studio to develop my brand identity. Seadhna completely understood my vision and was very patient with me when I struggled to make decisions. The end products were perfect and I look forward to working with The Kind Design Studio on future projects!
Waves Skin Therapy - Business card design 2
Waves Skin therapy - Aftercare sheets
Waves Skin Therapy - Primary Submark
Taking the unique and identifiable 'W' from the main logo.
Waves Skin Therapy - Secondary sub mark
This sub mark logo was designed by combining the wave from the main logo and the shape of a face, a nod to the service this business provides (skin therapy treatments).
Waves Skin Therapy - Alternate logo design
📽️ Brand Video:
Here is a quick, 20-second video to show off some of the beautiful assets I created for this brand!
Waves Skin Therapy - Brand Board
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Posted Mar 24, 2022
A relaxing and professional brand identity design for a seaside based, science-led skin therapy business. Is your next project looking for an elegant brand?
