Waves Skin Therapy - Brand Identity Design

Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

✨ The brand:

A science-led skin therapy clinic based in Cumbia UK. The client was looking for a brand identity that reflected the scientific side of what she does, her location and the way she hoped her client would feel during their treatments.

So when I think about my business I think of songs like the sea by morcheeba or at the river by groove armada - a kind of mid 90s Ibiza chill out relaxed vibe. I don’t want to be the typical spa/salon playing panpipe music and clinical white, I want it to feel a bit more unique.

🔍 The design:

This brand was designed primarily with Natasha's location and desired customer experience in mind whilst being unique and keeping your target audience in mind. We really wanted to keep the brand clean and modern whilst still being comforting and peaceful avoiding the clinical feel many skin therapy businesses provide.

Natasha requested neutral tones and for some subtle beach imagery to be incorporated into the word 'Waves'. I manipulated the chosen font (in particular the 'W') to incorporate a Wave and used sand tones along with a very dark charcoal grey colour to reflect her seaside and mountainous location.

Waves Skin Therapy - Main Logo

Note the wave design incorporated into the 'W'.

The Deliverables:

+ Main logo & Alternate files

+ Secondary logo & Alternate files

+ Submark logo & Alternate files

+ Colour palette and brand fonts

+ ‘File types & how to use them’ document

+ Full Brand Guidelines document

+ Business cards x2

+ Social media templates

Waves Skin Therapy - Business card design 1

We kept the business cards clean and minimal to reflect the peaceful nature of the brand.

A great experience working with The Kind Design Studio to develop my brand identity. Seadhna completely understood my vision and was very patient with me when I struggled to make decisions. The end products were perfect and I look forward to working with The Kind Design Studio on future projects!

Waves Skin Therapy - Business card design 2

Waves Skin therapy - Aftercare sheets

Waves Skin Therapy - Primary Submark

Taking the unique and identifiable 'W' from the main logo.

Waves Skin Therapy - Secondary sub mark

This sub mark logo was designed by combining the wave from the main logo and the shape of a face, a nod to the service this business provides (skin therapy treatments).