Hot Takes Only Podcast | Branding and Socials

A podcast brand for girls who feel everything and talk about it online.

This project centers around a solo creator sharing dating stories, lifestyle moments, pop-culture opinions, and creative advice with humor and honesty. The tone is sarcastic, relatable, and unfiltered, designed to feel like scrolling TikTok late at night and landing on a storytime that hits a little too close to home.

The visual direction takes cues from bold podcast branding while softening the edge. Strong typography anchors the identity, while the overall feel stays approachable, human, and emotionally real. Not glossy or untouchable. Just familiar, confident, and self-aware.

At its core, the brand turns everyday chaos into connection, community, and conversation, where hot takes meet heartbreaks.

The client began with Brand in 7, a focused, seven-day process designed to deliver a complete and cohesive brand foundation. During this phase, we defined the visual identity in full, including brand direction, logo system, color palette, art direction, and podcast cover design.

Following the completion of the brand, the client chose to extend the collaboration with a VIP Power Day. This additional session was dedicated to applying the brand across her social media presence, creating the supporting graphics and assets she needed to launch confidently and consistently.

By combining both packages, the client was able to move from strategy to execution seamlessly, with a fully realized brand and ready-to-use assets completed within eight days. The process was structured, intentional, and designed to deliver clarity, not overwhelm.