Overview 🔎

Sleedi is a French-based brand that fights against period poverty and period stigma. How? By generalizing access to affordable and accessible menstrual products, making their values well known, and working with period poverty charities worldwide.

Problem & Solution 🤝

Sleedi needed brand positioning and research to understand its target market and Understanding of its competitors, as well as a visual identity to deliver its message well.

So I studied the market and created a solid brand strategy and visual identity that resonates with the brand's target audience.

Goals/Requirements: • Brand Strategy • Creative Direction • Brand Identity Design • Social Media Direction

Process🛣

We started with an in-depth client questionnaire to understand everything about the brand and how it all started.

I started researching the brand's market to create a strong brand positioning.

Developed brand's personality and existence (mission, vision, values, tone of voice, purpose, story, etc.)

Creative direction for the brand that resonates well with the brand's target persona.

Designing a solid visual identity that delivers our brand's message and connects perfectly with our target market.

Mickael Caovan Founder

Takeaways 📣

• Being part of a brand like this that inspires women to ease their everyday life to make them able to stay active and capable of going through their day without pain or lack of energy in their period cycle is a tremendous honor to me to be part of this fantastic product journey creating their brand design & strategy.

• Our brand is based in Paris, France, so studying the market in a country like France with such an enjoyable experience. • The brand's niche is new to work on, and I loved this challenge!