Amince | Strategy, Visual Identity & Packaging

Amincé is an Indian fashion brand dedicated to creating traditional Indian attire with a luxurious, modern twist. The brand’s mission is to empower Indian women by preserving the beauty of traditional costumes while enhancing them with elegant and contemporary designs. This approach allows women to celebrate their heritage while confidently stepping into the modern fashion world.

Problem: Amincé aimed to establish itself as a luxury brand with an identity that resonates with its premium positioning and target audience. They needed a cohesive visual identity that balanced the cultural richness of traditional Indian fashion with the sophistication and elegance of modern trends.

Solution: We developed a comprehensive brand strategy, crafted the brand name Amincé, and designed a visual identity that combines luxury and modern elegance with Indian heritage. This was extended across packaging, social media, and a website, ensuring a seamless, high-end experience at every touchpoint.

• Brand Strategy • Creative Direction • Brand Identity Design • Social Media Direction

We started with an in-depth client questionnaire to understand everything about the brand and how it all started.

I started researching the brand's market to create a strong brand positioning.

Developed brand's personality and existence (mission, vision, values, tone of voice, purpose, story, etc.)

Creative direction for the brand that resonates well with the brand's target persona.

Designing a solid visual identity that delivers our brand's message and connects perfectly with our target market.

Working on Amincé highlighted the power of blending cultural heritage with modern design. It was rewarding to create a brand that honors traditional Indian attire while aligning with global fashion trends, resulting in a timeless yet contemporary luxury experience.