Nantucket Beach stones is a sub-brand from the leading jewelry brand Icarus + Co located in Nantucket Island, Massachusetts. The brand idea was to create a unique jewelry collection using the Nantucket Island beach stones because of how beautiful they look. The founder Caroline Mullen reached out to my Alaveska Studio, telling me about her vision of wanting luxury branding that matches her target audience but still gives you this feeling of Nantucket Island when you see it.

Creative Direction

Brand Identity Design

Printed collateral