Zayat Beauty

Scope: Brand strategy · Visual identity · Packaging design

The story Zayat began with a founder who grew up traveling Egypt beside her grandfather, listening to stories of the rituals and wisdom of those who came before, and of how nature was always part of healing and beauty. Years later, after exploring beauty practices from around the world, she kept returning to one truth: oils have been the foundation of beauty across cultures for thousands of years, all the way back to ancient Egypt.

Zayat was built to carry that legacy into today, blending timeless oil rituals with modern science and clean ingredients, for real, everyday routines.

The challenge Heritage brands can easily feel dusty, and modern clean beauty can easily feel generic. Zayat needed to be both: deeply rooted in Egypt, and confidently made for everywhere.

What we built We shaped the brand's strategy and positioning around its heritage, then translated it into a visual identity that feels warm, grounded and quietly luxurious, with ancient inspiration expressed through a modern lens. The packaging carries that same story onto the shelf, so every bottle feels like a ritual worth keeping.

Inspired by Egypt. Made for everywhere.