Keto & Green

How do you make keto life easier, without making it feel like a diet? That was the question Keto & Green brought to us, and we were all in.

Keto & Green started with a personal story. The founders know keto life firsthand, and they wanted to make it easier for everyone following it. Their first product, a monk fruit sweetener, means going sugar-free never has to mean giving up sweet.

Rather than going clinical or preachy like most keto brands, we built a brand that feels like the friend who gets it: light, a little cheeky, and fun to have on the counter.

The result? A bold, playful brand that makes sugar-free feel like a treat. Light, never restricted.

Lift We started with the foundations: who Keto & Green is for and how it should sound. Built around one feeling: light, not restricted. Keto, minus the guilt trip.

Live A bold identity with organic shapes in warm orange, deep green and soft pink. Playful enough to stand out, fresh enough to feel natural.

Launch We brought it to life on the packaging for their monk fruit sweetener, with campaign lines like "Move over honey!" that made it fun and bold to scroll past.