Neue Ceramics

Scope: Visual identity · Logo suite · Brand illustrations + patterns · Social media system · Website design

The story Neue is a Copenhagen ceramics brand making hand-painted mugs and pieces that bring color and character to everyday rituals. Every piece has a name and a personality, from Søndag to Tivoli, and no two are exactly alike.

The challenge Handmade ceramics is a crowded, often minimal space. Neue needed a brand as playful, colorful and one-of-a-kind as the pieces themselves, one that makes people smile and want to collect.

What we built A soft, round, slightly wobbly wordmark, like clay before it hits the kiln, flexing across a full logo suite in butter, lilac, coral, olive, cream and charcoal. Hand-drawn mug and vase silhouettes, sticker-style labels and striped patterns bring in the Copenhagen spirit without ever feeling serious. A playful voice, with lines like "neue mug, who this?", turns every product post into something worth sharing.

We brought it all together across social media for collection drops and workshops, and the website, so every touchpoint feels like stepping into the same colorful kitchen.

Ceramics for your slow mornings and shelfies.