Brand Identity and Packaging Design for Blush and Mama

Blush and Mama is a raw, unapologetic brand built to celebrate the realness of modern motherhood. 

Created in collaboration with founder Sierra, this project was a heartfelt dive into what it means to centre women first - not in a sugar-coated, polished way, but through bold visuals, honest storytelling, and a strong sense of identity. With inclusivity at its core, the brand proudly celebrates Black motherhood, honouring the strength, softness, and stories often overlooked in mainstream narratives.​​​​​​​ 

I developed the full brand identity, art direction, and packaging design for their signature postpartum cookie line/ Push Cookies are indulgent treats made to meet mums in the chaos and offer a moment of joy. From punchy colour palettes to playful product imagery, every element was crafted to reflect the brand’s mission: championing women through the messy, beautiful, emotionally charged experience of early motherhood. 

This client project will always hold a special place in my heart, it’s rebellious, heartfelt, and proof that branding can be both strategic and soul-stirring.