Designing for connection ⋆˚꩜｡
Designing for connection ⋆˚꩜｡
Visual Artist & Storyteller
Visual Artist & Storyteller
Branding, Packaging & Web Design, Award Winning | D2C Brands
Branding, Packaging & Web Design, Award Winning | D2C Brands
I developed Within Café's refined brand identity and a cohesive packaging system spanning coffee bags, takeaway cups and gelato tubs.
Each piece features bespoke hand-drawn illustrations that bring the brand’s “Elevate Within” philosophy to life, capturing calm, connection and everyday ritual.
A carefully curated palette of deep greens, warm neutrals and soft pastels creates a premium yet welcoming feel, while consistent typography and layout ensure a seamless, elevated experience full of character across every touchpoint.
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Brand + Launch Designer for Women-led with bold ideas.
- $•••••
- Earned
- 8x
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- 4.9
- Rating
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Brand + Launch Designer for Women-led with bold ideas.
Top Framer Expert Developer | Brand Designer | Web Designer
Top Framer Expert Developer | Brand Designer | Web Designer
Early-stage tech brands - Designer of the Year Finalist 2026
Early-stage tech brands - Designer of the Year Finalist 2026
We’re turning five today! 🎉
✌️ 108 amazing clients
🛠️ 100+ projects completed
🌟 46 new brands
🏆 6 awards earned
A heartfelt thank-you to everyone who’s partnered with Good Habit this past year. We couldn’t have done it without you.
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For far too long, employee benefits have been fragmented across multiple platforms—separate logins for pensions, healthcare, gym memberships, and more. Aurem consolidates these into a single, intuitive app, delivering a seamless and unified experience.
Over four months in 2024, Good Habit partnered with Aurem to develop their brand identity, refine messaging, design the app, and integrate motion and beauty throughout.
Explore the full case study: https://lnkd.in/ezbJn6Dc
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Business software hasn’t kept up. It’s slow, clunky, and built for another era.
Module is part of a new wave—simple, powerful, and seamlessly integrated tools built for modern teams who expect more from their software. It starts with smarter billing for B2B scale-ups, automating even the most complex contracts with ease.
In late 2024, over a focused five-week sprint, Good Habit helped shape Module’s brand identity and website.
The logo—modular forms stacked like a space station—mirrors the product itself: connected, scalable, and built to work in beautiful harmony.
“Good Habit was determined to find an identity that was distinguished and clicked with our vision.”
★ ★ ★ ★ ★ — Al, CEO, Module
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A small business grows. Hires staff. Moves premises. Adds new services. Their insurance policy? Still protecting last year's business.
This isn't negligence—it's how the system works. Static policies. Annual reviews. No connection to what's actually happening in the business. And 40% of UK small businesses end up underinsured because of it.
Enter Meshed.
Real-time business data meets AI-powered insurance. Coverage that adapts as you grow, not six months after you've already changed. It's insurance that actually keeps up.
Last year, Good Habit built Meshed's brand identity and website from the ground up. The logo is a distilled circular mesh with "AI" subtly built into the negative space—form meeting function. Custom icons, dynamic design system, and sharp copy.
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Branding & Packaging Designer for Standout Brands
I love a great mockup, but I see the same ones pop up over and over again. Designers know when a mockup is great, so we jump on it! To counteract that overuse, I've been creating my own mockups with MJ & Nano Banana. These are some of my favourites.
Prompts: A small white plastic jar of cream is placed on top of moss and rocks, with a light grey and beige background. The product photography uses studio lighting and high-resolution photography, with a soft focus and soft shadows. Neutral colours are used, with nature-inspired imagery of organic forms and earthy tones, including green and green flowers.
Obviously, the words/text are not it yet, but I go in and edit the raw file after anyways ;)
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In another life — well, about 4 years ago — I was the brand designer for a web3 NFT project, and I have never bragged about it. I'm about to!
The story was incredible, one guinea pig 🐹 trying to escape a laboratory to find his love, which was taken for testing. Along the way, he meets 7 other characters who try to overthrow the lab. —PT 1 (I have more visuals I want to share! Why only 4 Contra? ;))
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Question for my designer friends: How do you make time for passion projects? I know they're important, but client work always comes first to me and pushes the passion to the bottom of the list. Last one I made was Kabas at the start of the year.
Any tips & tricks welcome!
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I've been slow to update my projects in my portfolio— you're all creatives, you know how this goes 😂 — BOTTOM OF THE PILE!
Finally going through a project I finished in March and taking it all in. During those projects, I have tunnel vision and I don't realise how dang good my work actually is! 🔥
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