Brief

Oraya Jewelry is a contemporary fine jewelry brand that celebrates elegance, individuality, and craftsmanship. The goal was to create a brand identity that reflects Oraya’s refined minimalism — merging modern sophistication with timeless beauty. The brand needed to resonate with confident, style-conscious women who value meaning and artistry in every detail.

Approach

The logo draws inspiration from the structure of a jewelry box — balanced, refined, and timeless in form. The name Oraya, meaning “light,” guided the design direction: the custom logotype features delicate, sharp lines that mirror the brilliance and reflection of light on fine-cut gems. This interplay of geometry and luminosity captures Oraya’s essence — elegance born from clarity, crafted to shine with quiet confidence.