Forma Brand Identity and Logo Design
Cara Ellis
Clinical cool in a category that defaults to warm
Forma is a soap and body brand built around the idea that personal care doesn't have to feel solely botanical.
Positioning through design
The Forma identity is built to stand out on a shelf and read as a considered choice rather than a commodity product.
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Posted Apr 7, 2026
Developed a unique brand identity for Forma with brand guidelines, logo design and photography direction.
