Freelancers using Canva in Dubai

Freelancers using Canva in DubaiFreelancers using Canva in Dubai

Projects People

proDubai - United Arab Emirates

Framer Websites for Startups | Brand Designer | UI/UX

$25k+: Earned

28x: Hired

4.9: Rating

358: Followers

expert

expert

+1

Framer Websites for Startups | Brand Designer | UI/UX

Cover image for Designing Headlyne: An AI-Powered News App

Designing Headlyne: An AI-Powered News App

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AI Product Brand Guidelines

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Cover image for ValetEase Mobile App Development

ValetEase Mobile App Development

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Cover image for UX Design for App Tutoring Platform

UX Design for App Tutoring Platform

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proDubai - United Arab Emirates

Creative director & social media content expert 🔸

$5k+: Earned

7x: Hired

5.0: Rating

39: Followers

Creative director & social media content expert 🔸

Cover image for Ambrosia Meals Social Media Campaign Success

Ambrosia Meals Social Media Campaign Success

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Cover image for Building DXB Creators Collective for Dubai Market

Building DXB Creators Collective for Dubai Market

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Live Coverage of Brand Me Summit by The Scroll

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Cover image for Targeted TikTok Affiliate Program for Fluency Beauty

Targeted TikTok Affiliate Program for Fluency Beauty

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Valentina Ardila

maxDubai - United Arab Emirates

Growth Strategist | Meta, TikTok, Google Ads & Email

$25k+: Earned

7x: Hired

4.8: Rating

53: Followers

Growth Strategist | Meta, TikTok, Google Ads & Email

Cover image for Creative Strategy for Fern Fitness Ad Campaign

Creative Strategy for Fern Fitness Ad Campaign

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Cover image for ROZE Toothpaste Social Media Strategy Enhancement

ROZE Toothpaste Social Media Strategy Enhancement

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Cover image for Digital Content Transformation for Interior Design Brands

Digital Content Transformation for Interior Design Brands

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Cover image for Athletic CBD Content Strategy for In A Pickle CBD

Athletic CBD Content Strategy for In A Pickle CBD

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proDubai - United Arab Emirates

Design-led Shopify & Framer Developer - Full Stack Expertise

$5k+: Earned

1x: Hired

5.0: Rating

34: Followers

expert

Design-led Shopify & Framer Developer - Full Stack Expertise

Cover image for Blockvex is a comprehensive Web3

Blockvex is a comprehensive Web3 platform designed for serious NFT collectors and analysts. It serves as a centralized hub to discover, track, and analyze top-tier NFT collections across multiple blockchains. The NFT market is fragmented across numerous marketplaces (OpenSea, Magic Eden, LooksRare) and multiple blockchains. This fragmentation makes it difficult for users to get a consolidated view of market health, compare performance, or find specific assets without juggling dozens of tabs. The Blockvex UI provides a dark-mode, high-density information display tailored for power users, offering clarity in a chaotic market. Would love to know your thoughts on the design and experience.

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Cover image for Did this website using Framer

Did this website using Framer for a parenting startup. How does it look?

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Cover image for Designed this product display for AllBirds Sneakers. Showing...

Designed this product display for AllBirds Sneakers. Showing multiple product images in a creative way, closer to a showroom display. What do you think of this experience as an immersive product display? This is a personal project and not directly related to allbirds.

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Cover image for Redesigned The Ordinary website as a personal exploration of...

Redesigned The Ordinary website as a personal exploration of clarity, restraint, and honest skincare communication. The focus was on: Ingredient-first content instead of marketing stories Clear hierarchy for formulations, percentages, and usage Editorial product imagery designed for subtle motion and depth A layout system that adapts to intent, not symmetry No gimmicks. No exaggerated claims. Just structure, whitespace, and information that respects the user. Personal project. Not affiliated with The Ordinary.

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Dubai - United Arab Emirates

Brand & PR writer turning ideas into compelling stories.

New to Contra

Brand & PR writer turning ideas into compelling stories.

Brand Storytelling | Founder Story & About Us A brand storytelling project created to show how a founder’s background, purpose and business vision can be shaped into clear, polished and distinctive website copy. The objective was to move away from generic beauty and wellness language and create messaging that feels human, credible and commercially strong. My role: Brand voice • Founder narrative • About Us copy • Messaging hierarchy • Editing • Positioning Deliverables: Founder story • About Us page • Short brand bio • Brand positioning statement • Key messaging Approach: I focus on identifying what is genuinely distinctive about the founder and business, then translating that into concise copy that sounds natural rather than overly corporate or AI-generated. Writing philosophy: Clear over complicated. Human over corporate. Distinctive without trying too hard.

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Brand Activation Concept | Student Skin Lab A preventative skin-health activation concept developed for a university audience in the UAE. The objective was to transform professional skin education into an accessible, engaging campus experience — helping students better understand their skin without making treatment sales the focus. The concept combines short skin consultations with practical education around acne and congestion, SPF and prevention, stress and lifestyle, and building a simple, effective skincare routine. My role: Concept development • Audience strategy • Experience design • Educational messaging • Partnership proposition • Presentation development Experience journey: Discover — personalised skin analysis Understand — identify common concerns and contributing factors Learn — practical, evidence-informed skincare education Take Away — simple recommendations students can realistically implement The objective: Create an activation that provides genuine educational value for students while giving the participating brand a credible and relevant way to engage with the university community. Skills demonstrated: Brand Activation • Concept Development • Creative Strategy • Partnership Concepts • Wellness Communications • Experiential Marketing

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Cover image for Concept Development | The Reset

Concept Development | The Reset Room Wellness Activation ndependent Concept / Portfolio Sample The Reset Room is a conceptual two-day wellness activation designed for a luxury hospitality environment — created as a space where guests can step away from the pace of everyday life and reconnect with their wellbeing. I developed the concept from the initial idea through to its positioning, experience pillars, guest journey, messaging and creative direction. The experience brings together skin health, mindful wellbeing, movement, rest and community through a curated series of consultations, educational moments and restorative experiences. My role: Concept development • Naming • Brand positioning • Guest journey • Experience design • Activation ideas • Messaging • Creative direction The objective: To move beyond the traditional wellness pop-up and create an experience that feels elevated, purposeful and commercially relevant for a luxury hospitality setting. Skills demonstrated: Creative Direction • Concept Development • Brand Strategy • Experiential Marketing • Event Concepts • Brand Messaging

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Cover image for PR Writing | Luxury Skincare

PR Writing | Luxury Skincare Brand Launch The objective was to turn a product announcement into a clear, compelling story with a strong editorial angle rather than simply promotional copy. I developed the story angle, headline, messaging structure, founder quote and brand boilerplate, creating a polished release suitable for sharing with media and PR teams. My role: PR strategy • Story angle • Press release writing • Brand messaging • Editing Deliverables: Press release • Headline & subheadline • Founder quote • Boilerplate • Media-ready structure

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Muhammad Hamza Zahid

maxDubai - United Arab Emirates

Web Design • Development • CRO • eCommerce

$50k+: Earned

18x: Hired

5.0: Rating

156: Followers

expert

expert

+1

Web Design • Development • CRO • eCommerce

E-commerce Web App Design for Men's Brand

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Cover image for Thin Lizzy Website Redesign and SEO Optimization

Thin Lizzy Website Redesign and SEO Optimization

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Cover image for COUNT Fintech SaaS Website Design

COUNT Fintech SaaS Website Design

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Cover image for Wudpecker SaaS Website Design

Wudpecker SaaS Website Design

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Nataly Mantilla

proDubai - United Arab Emirates

Driving Luxury Brand Growth Through Content & Landing Pages

11: Followers

Driving Luxury Brand Growth Through Content & Landing Pages

DMC Brand Social Media Content Strategy

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Cover image for Luxury Visual Content & Organic

Luxury Visual Content & Organic Growth Strategy for F1 2025

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Cover image for Video Production & Social Media Management

Video Production & Social Media Management

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Cover image for Instagram Growth Strategy for Volleyball Coach

Instagram Growth Strategy for Volleyball Coach

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Sari Abdul sater

Dubai - United Arab Emirates

Digital marketing consultant

$25k+: Earned

23x: Hired

4.7: Rating

74: Followers

Digital marketing consultant

Cover image for Digital marketing agency website

Digital marketing agency website

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Cover image for A localized Facebook and TikTok

A localized Facebook and TikTok Ads strategy helped a boutique skincare brand successfully expand into the GCC region. By implementing culturally relevant creative and full funnel retargeting, the brand increased monthly revenue by 175%, achieved an 8.5X ROAS, and boosted average order value by 42%. The Client Context The client is a premium, direct to consumer (DTC) boutique skincare brand that had already established a strong, profitable presence in the United States. They offer high quality, results driven serums and moisturizers positioned in the accessible luxury category. With a proven product line, their next major business objective was international expansion. The Growth Challenge The brand wanted to expand its market reach to the Gulf Cooperation Council (GCC) region. However, simply duplicating their successful US campaigns failed to gain traction. They needed to adapt their marketing strategy with culturally relevant messaging and localized offers that could resonate with a completely new audience segment, all while protecting their overall profit margins. The Strategic Solution As a DTC skincare growth agency partner, I implemented a comprehensive full funnel marketing strategy that matched the message, creative, and offer to each stage of the local customer journey. Culturally Relevant Social Media Campaigns I adapted the marketing strategy for the new regional market and launched highly targeted social campaigns across Facebook Ads and TikTok Ads. The creative direction shifted to feature culturally relevant messaging and models. We showcased product benefits through authentic before and after content and user testimonials that spoke directly to the skincare concerns of the local demographic. Strategic Product Bundling and Upsells To maximize profitability on the new customer acquisition cost, I developed strategic product bundling and upsell sequences. These offers were tailored to the purchasing preferences of the GCC market, encouraging customers to add complementary products to their cart. This approach naturally increased the average order value without requiring aggressive discounting. Full Funnel Retargeting Strategy I implemented aggressive retargeting campaigns specifically designed to recover lost sales and reduce cart abandonment. By delivering stage specific messaging and localized offers to users who had already interacted with the brand, we maximized the return on ad spend and guided hesitant shoppers back to checkout. Measurable Results Generated 8.5X ROAS on Social Media Campaigns Highly engaging, localized ad creative and authentic user testimonials on Facebook and TikTok resulted in an exceptional return on ad spend in a previously untapped market. Increased Monthly Revenue by 175% The combination of culturally relevant messaging and full funnel conversion strategies led to significant revenue growth and a highly successful international market expansion. Boosted Average Order Value by 42% Strategic product bundling and well timed upsell sequences successfully increased the total value of each new customer transaction. Reduced Cart Abandonment by 38% Targeted retargeting campaigns and localized follow up offers effectively recovered previously lost sales at the bottom of the funnel. Key Takeaways for Skincare Brands When expanding a DTC beauty brand into a new geographic market, do not rely on your existing creative assets. Invest in localized user generated content and tailor your product bundles to regional buying habits. A strong top of funnel campaign must be supported by an equally aggressive retargeting strategy to ensure profitability.

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Cover image for A targeted LinkedIn and Google

A targeted LinkedIn and Google Ads campaign helped a corporate training academy increase qualified B2B leads by 320%. By shifting from broad targeting to an industry specific Account Based Marketing approach, the client reduced acquisition costs by 65% and secured 12 enterprise contracts in 90 days. The Client Context The client operates a premium corporate training academy offering specialized professional development programs. They provide high ticket educational services designed to improve employee retention, leadership skills, and operational efficiency within large organizations. Their growth model relies on securing long term contracts with enterprise level human resources directors and corporate executives. The Growth Challenge The academy needed to scale its enterprise client base but struggled to reach key decision makers efficiently. Their broad digital marketing efforts were generating traffic, but that traffic was not converting into qualified sales conversations. They faced a high customer acquisition cost (CAC) and required a targeted strategy to connect with corporate leaders across specific industries without wasting ad spend on unqualified clicks. The Strategic Solution As a B2B SaaS growth marketing consultant, I developed and executed a precision lead generation strategy using LinkedIn Ads and Google Ads to capture high intent corporate inquiries. Industry Specific Targeting Strategy Broad B2B marketing rarely works for high ticket services. I created separate campaigns tailored specifically for the finance, healthcare, and technology sectors. I customized the ad copy and landing page messaging for each industry to address their unique regulatory and operational challenges. This hyper relevant approach significantly improved click through and conversion rates. Compelling Lead Magnets and Case Studies Enterprise buyers require proof before engaging sales. I developed a series of high converting lead magnets and detailed case studies that demonstrated clear return on investment (ROI) for the training programs. These assets highlighted measurable improvements in employee performance, providing the powerful social proof needed to move prospects down the funnel. Continuous A/B Testing and Optimization I optimized campaign performance through rigorous, ongoing A/B testing. We tested multiple variations of ad creative, landing page layouts, and offer messaging. This continuous refinement allowed us to double down on the highest performing assets, which dramatically improved the efficiency of the marketing spend and lowered the overall cost per acquisition. Measurable Results Reduced Cost Per Acquisition by 65% Continuous testing and optimization of the landing pages and ad creative improved the efficiency of the marketing spend, allowing the client to acquire enterprise leads for a fraction of their previous cost. Increased Qualified B2B Leads by 320% Sophisticated targeting on LinkedIn and Google successfully reached decision makers in target industries, resulting in a massive increase in high quality corporate inquiries that met the sales team's strict criteria. Secured 12 Enterprise Contracts in 90 Days The combination of highly targeted traffic and ROI focused case studies successfully converted initial inquiries into major, long term corporate clients within the first quarter of the campaign. Key Takeaways for B2B Lead Generation If you are struggling with high enterprise acquisition costs, stop running broad awareness campaigns. Segment your audience by industry, speak directly to their specific pain points, and gate your most valuable ROI data behind a lead capture form. Precision targeting always outperforms volume in B2B marketing.

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Elevating a Dubai-Based Luxury Fashion E-commerce Brand

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